zsh — vandana
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~/vandana-rajesh/home.tsx

Vandana Rajesh

const designer = who ships
degree · M.S. Integrated Digital Media, NYU
degree · B.S. Computer Science + AI/ML
based · New York City
impact.json
const impact = {
  status:    "open to full-time roles"
  shipCycles: "40% faster"
  taskTime:   "−60%"
  followers:  "+50%"
  caseStudies: 4
}
~/work/
Selected work
4 case studies, sorted by recency
.tsx
POMU
pomu // AI · Product Design
One of two founding designers. Discovery research, end-to-end flows, design system, built from zero.
40% faster cycles350+ followers
.tsx
F.O.U.N.D.
found // Brand · Dev
Promoted mid-rebrand from Visual Designer. Hand-coded website, brand system, social templates.
+50% followers+20% engagement
.tsx
Known Source
known-source // UX Research
Search and filter redesign for a luxury resale app, backed by usability testing.
60% task time ↓WCAG 2.1
.tsx
HackNYU
hacknyu // Brand identity
15+ assets across apparel, signage, digital, and print for NYU's largest hackathon.
600+ participants15+ assets
AI · Product design
POMU
Founding product designer on an AI-powered B2B manufacturer matching platform. Research through ship.
~/about.md

I'm a product designer with a CS and AI/ML background, which mostly means I close the gap between the file called "design" and the one called "engineering." At a startup, that looked like 40% faster ship cycles. At a nonprofit, +50% follower growth off a full rebrand. On a research-led redesign, a 60% drop in task time. I prototype in code, not just Figma, so I know what I'm asking for before I ask for it.

Off the clock I'm usually the friend people know they can count on, up late sketching, shooting film, or chasing down a new cafe or cuisine somewhere in the city. I like things with a little grain to them: photos that weren't over-corrected, systems that still feel handmade even when they're built.

/film-photography
Film photograph, cupcakes on a picnic blanketIMG_0417.JPG
Film photograph, portrait by the waterIMG_0422.JPG
Film photograph, lighthouse on the HudsonIMG_0431.JPG
Film photograph, Manhattan skylineIMG_0438.JPG
Film photograph, Citi Bike on a park pathIMG_0445.JPG
drag to shuffle · click to view
~/experience.log
git log --reverse · 5 commits
f01c8b3Apr 2024 – Apr 2025
Product Designer
Pomu
One of two founding designers on an AI-powered B2B manufacturer matching platform. Led discovery research, designed end-to-end flows, built the design system and brand from zero.
Δ 40% faster · 350+ followers
c93f451May 2024 – present
Visual Design Lead
F.O.U.N.D. — nonprofit
Promoted from Visual Designer during a full org rebrand. Built the brand system, hand-coded and deployed the site, created the social template engine now in production.
Δ +50% followers · +20% engagement
7b1e08dMay 2024 – May 2025
Survey Design Specialist
New York University Libraries
Redesigned survey UX for 50+ researchers. Reduced abandonment and boosted AI/ML research visibility through infographic design.
Δ 15% visibility ↑
2ad77e0Sep – Dec 2023
UX Researcher
Known Source
End-to-end research and redesign of a luxury resale mobile experience. Six WCAG 2.1 violations resolved.
Δ 60% task time ↓
a4f9c2e2023
Visual Designer
HackNYU
Complete visual identity for NYU's flagship hackathon. 15+ assets across apparel, signage, digital, and print for 600+ participants.
Δ 600+ participants
~/contact.sh
contact.sh — zsh
$echo "building at the intersection of design, AI, and engineering?"
vandana.rajesh132@gmail.com
Location
New York City
Currently
Visual Design Lead · F.O.U.N.D.
Open to
Full-time product design roles