T-Shirt Design
Created eye-catching t-shirt and hoodie designs that participants proudly wore during and after the event.
Hoodie Design - front
Hoodie Design - back
Complete Visual Identity for NYU's Premier Hackathon
Designed the full visual identity for HackNYU, with Google as one of the sponsors, hackathon with 600+ participants. Using Figma, Illustrator, Procreate and Photoshop, I crafted vibrant t-shirts, stickers, signage, and digital assets that captured the event's energy and theme.
I collaborated with cross-functional teams to ensure consistent branding across social media, registration, and on-site experience. The final designs elevated the event's presence, boosted attendee engagement, and strengthened HackNYU's brand recognition within the tech community.
Created eye-catching t-shirt and hoodie designs that participants proudly wore during and after the event.
Hoodie Design - front
Hoodie Design - back
Designed a collection of collectible stickers and badges along with ID Card design that became instant favorites among participants.
Sticker Set 1
Sticker Set 2
Badge Design
ID Card Design
Developed a cohesive social media presence that drove registration and engagement across platforms. Additionally, I also designed for the tote bag which were given to the participants.
Instagram Post
Story Template
LinkedIn Cover
Tote Bag
Created comprehensive wayfinding and informational signage for the venue.
Explored themes that represented innovation, collaboration, and NYU's spirit
Created multiple design directions balancing tech aesthetics with accessibility
Iterated based on stakeholder feedback and production constraints
The comprehensive visual identity created for HackNYU significantly elevated the event's professional presence and participant experience. The cohesive branding across all touchpoints—from digital registration to physical merchandise—created a memorable experience that participants continued to share on social media long after the event.
The designs not only served their functional purpose but also became coveted items, with participants actively collecting stickers and proudly wearing the event merchandise, extending HackNYU's brand reach throughout the tech community.